20 Social Media Prompts for Therapists & Wellness Providers

Finally show up online—without the stress, second-guessing, or dancing on camera.

How to Use This Guide

You didn’t become a wellness provider to become a content machine. These 20 prompts are fill-in-the-blank friendly, easy to personalize, and rooted in connection.

20 Fill-in-the-Blank Prompts

• Behind-the-Scenes — “Here’s what most people don’t see about being a [therapist/coach/etc.]...”
• Common Mistake — “Most people try to [do this] when struggling with [issue], but here’s what actually helps...”
• Why I Do This Work — “I didn’t become a [profession] just to [surface-level goal]. I became one because...”
• Before & After Story — “Before we worked together, my client felt ___. Now they feel ___.”
• Quick Tip — “If you’re feeling [emotion/symptom], try this one small shift today...”
• Myth Buster — “You’ve probably heard that ___. But in reality, ___.”
• Client Question — “A client recently asked me ___, and I thought it was such a good question...”
• Day in the Life — “What today looked like behind the scenes of my wellness business...”
• Did You Know? — “Did you know that ___ actually helps with ___? Most people don’t!”
• I Used to Think — “I used to believe ___. Then I learned ___, and everything changed.”
• How I Help — “If you’re feeling [symptom/challenge], here’s what we can do together.”
• Saveable Content — “This is one to bookmark: [mini guide, checklist, or tip series]”
• Permission Slip — “It’s okay if you [struggle/feel x]. You’re still doing the work.”
• 3 Things to Know — “Here are 3 things I want every [client type] to know...”
• Small Win — “Today, a client shared ___ and it reminded me why I do this work.”
• What I Wish People Knew — “I wish more people knew this about [mental health/healing/etc.]...”
• How I Work — “Working with me looks like ___, not ___.”
• Encouragement Post — “If no one’s told you this today, here’s your reminder: ___.”
• Personal Confession — “Truthfully, I also struggle with ___ sometimes.”
• Soft CTA — “If this resonates with you, my books are open.”

Weekly Posting Plan

Hashtag Hub

Therapist Tags: #TherapistsofInstagram #MentalHealthAwareness #HealingInProgress
Wellness Tags: #WellnessProvider #MindBodyHealing #HolisticSupport
Visibility Tags: #OnlinePractice #PrivatePracticeMarketing #YouDeserveToBeSeen